DOI: https://doi.org/10.58229/jims.v1i1

Published: 2023-06-20

Does Pop Culture Trend Drives Brand Awareness on Purchase Intention? A Case Study of the Squid Game Movie Series on Dalgona Candy

Marsha Rachmanda Putri, Atik Aprianingsih, Jovanska Arfianda Imran, Rahmat Ridlo Aminuddin

31-40