Journal of Visual Branding and Cultural Representation

Journal of Visual Branding and Cultural Representation (JVBCR) is an international, peer-reviewed journal that provides a critical platform for scholarly discourse on the intersection of visual branding, cultural symbolism, and identity representation in contemporary media and society. The journal explores how visual systems—logos, imagery, typography, design elements, and spatial aesthetics—construct and communicate brand meaning across diverse cultural and social contexts.

JVBCR invites original research articles, theoretical papers, case studies, and visual essays that interrogate visual branding as a cultural act, not merely a marketing function. The journal is particularly interested in contributions that adopt interdisciplinary perspectives, drawing from semiotics, cultural studies, media studies, anthropology, design theory, and critical branding discourse.