Focus and Scope

The Journal of Visual Branding and Cultural Representation aims to foster cross-disciplinary dialogue and innovation in the study of branding as a visual and cultural practice. Topics of interest include, but are not limited to:

• Semiotics of branding and visual identity

• Cultural representation in advertising and promotional media

• Global-local tensions in visual branding strategies

• Postcolonial, feminist, and decolonial critiques of branding aesthetics

• Visual storytelling and myth-making in brand narratives

• Iconography and symbolic capital in brand identity

• Ethnographic and interpretive approaches to brand culture

• Nation branding and public diplomacy through visual representation

• Typographic politics and symbolic power in brand communication

• Visual ethics in cross-cultural brand communication, including issues of cultural appropriation and misrepresentation

• Branding practices in digital, immersive, and social media environments

• Visual storytelling and branded content in media and entertainment

• Consumer perception, cultural memory, and brand identity formation

The journal supports a range of academic formats, including original research articles, theoretical essays, visual case studies, and reflective reviews. Submissions from both established scholars and emerging researchers are highly encouraged.