About the Journal

Journal of Visual Branding and Cultural Representation (JVBCR) is an international, peer-reviewed journal that provides a critical platform for scholarly discourse on the intersection of visual branding, cultural symbolism, and identity representation in contemporary media and society. The journal explores how visual systems—logos, imagery, typography, design elements, and spatial aesthetics—construct and communicate brand meaning across diverse cultural and social contexts.

JVBCR invites original research articles, theoretical papers, case studies, and visual essays that interrogate visual branding as a cultural act, not merely a marketing function. The journal is particularly interested in contributions that adopt interdisciplinary perspectives, drawing from semiotics, cultural studies, media studies, anthropology, design theory, and critical branding discourse.

JVBCR aims to bridge theory and practice, encouraging submissions from both academic researchers and practitioners engaged in reflective visual branding and cultural analysis. The journal publishes twice a year and accepts submissions in English.

Scope includes (but is not limited to):

  • Semiotics of branding and visual identity

  • Cultural representation in advertising and promotional media

  • Global-local tensions in visual branding strategies

  • Postcolonial, feminist, and decolonial critiques of branding aesthetics

  • Visual storytelling and myth-making in brand narratives

  • Iconography and symbolic capital in brand identity

  • Ethnographic and interpretive approaches to brand culture

  • Nation branding and public diplomacy through visual representation

  • Typographic politics and symbolic power in brand communication

  • Visual ethics in cross-cultural brand communication, including issues of cultural appropriation and misrepresentation

  • Branding practices in digital, immersive, and social media environments

  • Visual storytelling and branded content in media and entertainment

  • Consumer perception, cultural memory, and brand identity formation