Vol. 2 No. 1 (2024) | Journal of Consumer Studies and Applied Marketing

Joseph Aldo Irawan, Imang Dapit Pamungkas, Novi Khotimah, Samsiah, Adinda Agustian, Ananta Budhi Danurdara, Sukmadi, Haryadi Darmawan, Dian Indriana Hapsari

40-46

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Abstract Views: 240 times | Downloaded: 180 times | Published: 2024-06-29

DOI : https://doi.org/10.58229/jcsam.v2i1.163

The Fundamental Role of Brand Experience in Building Brand Loyalty Behind The Everlasting Success of Taylor Swift

Betari Ayuning Gitafitri, Nurrani Kusumawati

47-56

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Abstract Views: 1357 times | Downloaded: 930 times | Published: 2024-07-10

The Influence of Visual Attributes in Packaging Design on Generation Z's Dessert Snack Purchasing Decision

Azka Belliza, Nurrani Kusumawati

57-74

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Abstract Views: 2766 times | Downloaded: 1355 times | Published: 2024-07-24

DOI : https://doi.org/10.58229/jcsam.v2i1.175

The Influence of Product Quality and Product Attributes on Purchase Intention of Powdered Breast Milk Service Mediated by Belief Systems

Muhammad Razan, Shimaditya Nuraeni

75-85

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Abstract Views: 249 times | Downloaded: 243 times | Published: 2024-07-25

DOI : https://doi.org/10.58229/jcsam.v2i1.215

Marketing Communication Strategy on Instagram of Asa Cerra's Probiotic Drink

Evinka Aisha Maulana, Amilia Wulansari

86-93

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Abstract Views: 289 times | Downloaded: 113 times | Published: 2024-07-27

DOI : https://doi.org/10.58229/jcsam.v2i1.200

Vol 2, No 1 (2024)

Articles

The Influence of Customers' Trust To Permission E-mail Marketing Acceptance And Purchase Intention of Online Paid Course

Self-Efficacy of Live Streaming Hosts Influenced By Mindset

Transforming Arid and Semi-Arid Areas to be Food Secure: The Role of Small-Scale Irrigation Projects

Green Online Food Delivery In Tourist Destinations: Analysis of Tourists' Value on Attitude And Purchase Intentions

Miwiti Creative Space Semarang: Modern Business With Fundraising Capital (Crowdfunding)

The Fundamental Role of Brand Experience in Building Brand Loyalty Behind The Everlasting Success of Taylor Swift

The Influence of Visual Attributes in Packaging Design on Generation Z's Dessert Snack Purchasing Decision

The Influence of Product Quality and Product Attributes on Purchase Intention of Powdered Breast Milk Service Mediated by Belief Systems

Marketing Communication Strategy on Instagram of Asa Cerra's Probiotic Drink

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