Journal of Consumer Study and Applied Marketing (JCSAM) is a peer-reviewed academic journal in the field of business published by Integrasi Sains Media, Indonesia. The journal aims to foster and stimulate the exchange of scholarly thought on applied business research among academics, researchers, and professionals worldwide. JCSAM provides an open-access platform for the dissemination of high-quality research that advances both theoretical and practical perspectives in consumer studies, marketing, and business.

The scope of Journal of Consumer Study and Applied Marketing (JCSAM) encompasses a wide range of disciplines related to consumer behavior and marketing, including but not limited to consumer behavior, social media marketing, marketing strategies, supply chain management, pricing policy, tourism management, and small and medium enterprises (SMEs). The journal welcomes original research articles, literature reviews, and conceptual papers that contribute to the development of knowledge in consumer studies and marketing while offering practical implications for businesses, industries, and policymakers. Theoretical contributions are expected to demonstrate clear relevance to contemporary business practices and marketing applications.

Committed to maintaining academic quality and research integrity, JCSAM only accepts manuscripts that have not been previously published in any language and are not under consideration by other journals. Every submission undergoes a rigorous peer-review process to ensure originality, scientific merit, and relevance. The journal is published biannually in July and November and is freely accessible to readers worldwide through its open-access publishing model.

Journal of Consumer Study and Applied Marketing (JCSAM) upholds the highest standards of publication ethics and is dedicated to promoting transparency, integrity, and excellence in scholarly publishing. By connecting academic research with practical marketing and business applications, JCSAM seeks to become a trusted source of knowledge for researchers, educators, practitioners, and policymakers while contributing to the advancement of consumer studies and marketing science.