Situs slot slot88 SLOT JP slot slot akun jp slot slot gacor slot gacor emon77 slot88 slot gacor akuntoto slot juaraslot88 emon77 slot88resmi emon77 slot TOTOSLOTJP slot slot slot gacor slot slot gacor data macau slot88 slot88 Situs toto data macau hari ini TOTO sakti123 toto slot situs toto toto slot Slot pontoto tarungtoto mahjong situs slot gacor situs toto situs toto KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO KIENTOTO LICIN4D PUCUK4D PASCOL4D PASCOL4D PASCOL4D PASCOL4D PASCOL4D kari4d kari4d PASCOL4D kari4d PASCOL4D PASCOL4D kari4d kari4d

Vol. 2 No. 1 (2024)
Articles

Green Online Food Delivery In Tourist Destinations: Analysis of Tourists' Value on Attitude And Purchase Intentions

PDF
  • Aura Bulan Andhara Prawira,
  • Elvia Giovanni,
  • Mega Fitriani Adiwarna Prawira,
  • Siti Yulia Irani Nugraha,
  • Sri Utari Widyastuti
Aura Bulan Andhara Prawira
Politeknik Pariwisata NHI Bandung
Elvia Giovanni
Politeknik Pariwisata NHI Bandung
Mega Fitriani Adiwarna Prawira
Politeknik Pariwisata NHI Bandung
Siti Yulia Irani Nugraha
Politeknik Pariwisata NHI Bandung
Sri Utari Widyastuti
Directorate of Destination Development 1, Ministry of Tourism and Creative Economy of the Republic of Indonesia
DOI: https://doi.org/10.58229/jcsam.v2i1.146

Published 2024-05-22

Keywords

  • Green OFD,
  • Tourist Attitudes,
  • Tourist Destinations,
  • Sustainable Tourism

How to Cite

Prawira, A. B. A., Giovanni, E., Prawira, M. F. A., Nugraha, S. Y. I., & Widyastuti, S. U. (2024). Green Online Food Delivery In Tourist Destinations: Analysis of Tourists’ Value on Attitude And Purchase Intentions. Journal of Consumer Studies and Applied Marketing, 2(1), 28–39. https://doi.org/10.58229/jcsam.v2i1.146

Abstract

This study investigates the implementation of environmentally friendly online food delivery services in tourist destinations, aiming to align with the principles of sustainable tourism. The primary objective is to analyze how tourist values influence their attitudes and purchase intentions toward online food delivery in these destinations. A quantitative research method is employed, utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) to assess the impact of customer value on attitudes and purchase intentions toward Green Online Food Delivery (Green OFD). The study sample comprises 120 tourists with prior experience using online food delivery services during their visits to tourist destinations. The results indicate that the availability of Green OFD, derived from environmentally friendly local products, significantly affects tourists' attitudes and purchase intentions, especially among those who are mindful of sustainability issues. Tourists demonstrate positive attitudes and purchase intentions when they recognize functional, emotional, social, and epistemic values, including the feeling of contributing to environmental conservation by opting for Green OFD. The findings offer theoretical and practical insights for advancing sustainable tourism destination development.

PDF

References

  1. Arief, A. Y., Syahreza, A., Susanto, E., & Aldilama P, M. R. (2021). E-guidebook Automotive Tourism South West Java: A Special Guide For Solo Riding Pro-Environment. ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat, 6(1), 22–27. https://doi.org/10.32734/abdimastalenta.v6i1.5137
  2. As’ad Mahpuz, A. S., Muhamad Sanusi, N. A. S., Jusoh, A. N. C., Amin, N. J. M., Musa, N. F., Sarabo, Z., & Othman, N. Z. (2022). Manifesting sustainable food packaging from biodegradable materials: A review. Environmental Quality Management, 32(1), 379–396. https://doi.org/10.1002/tqem.21859
  3. Astarini, R., & Pratomo, L. (2022). The Role of Pro-Environmental Belief as a Driver of Green Purchase Behavior: Green Product Quality as a Moderating Variable. Proceedings of the 3rd International Conference of Business, Accounting, and Economics, ICBAE 2022, 10-11 August 2022, Purwokerto, Central Java, Indonesia. https://doi.org/10.4108/eai.10-8-2022.2320825
  4. Beggan, J., & Allison, S. (2012). Social Values (Influence on Behavior). In Encyclopedia of Human Behavior (pp. 497–503). Elsevier. https://doi.org/10.1016/B978-0-12-375000-6.00337-2
  5. Cahyono, T. D. (2016). ANALISIS PENGARUH PERSEPSI KUALITAS DAN PERSEPSI NILAI TERHADAP KEPUASAN KONSUMEN DAN MINAT BELI ULANG. Jurnal TAMBORA, 1(3). https://doi.org/10.36761/jt.v1i3.143
  6. Chaerul, M., & Zatadini, S. U. (2020). Perilaku Membuang Sampah Makanan dan Pengelolaan Sampah Makanan di Berbagai Negara: Review. Jurnal Ilmu Lingkungan, 18(3), 455–466. https://doi.org/10.14710/jil.18.3.455-466
  7. Copeland, L., & Bhaduri, G. (2019). Consumer relationship with pro-environmental apparel brands: effect of knowledge, skepticism and brand familiarity. Journal of Product & Brand Management, 29(1), 1–14. https://doi.org/10.1108/JPBM-03-2018-1794
  8. Delcea, C., Cotfas, L.-A., Tric?, C., Cr?ciun, L., & Molanescu, A. (2019). Modeling the Consumers Opinion Influence in Online Social Media in the Case of Eco-friendly Products. Sustainability, 11(6), 1796. https://doi.org/10.3390/su11061796
  9. Edwards, J. S. A., Hartwell, H. L., & Brown, L. (2010). Changes in food neophobia and dietary habits of international students. Journal of Human Nutrition and Dietetics, 23(3), 301–311. https://doi.org/10.1111/j.1365-277X.2010.01066.x
  10. Eldisthia, E., Muhaimin, A. W., & Setiawan, B. (2023). Pengaruh Atribut Produk, Sikap dan Minat Konsumen Terhadap Keputusan Pembelian Buah Jeruk Lokal di Kota Malang. Jurnal Ekonomi Pertanian Dan Agribisnis, 7(2), 427. https://doi.org/10.21776/ub.jepa.2023.007.02.01
  11. Enggriani, M., & Nabila, A. (2022). No Title. Jurnal Ilmiah Pariwisata, 27(2), 165. https://doi.org/10.30647/jip.v27i2.1617
  12. Firmansyah, M. A., & Artanti, Y. (2022). The Study of Environmentally Friendly Products on Green Purchase Intentions: The Effect of Drive For Environmental Responsibility, Spirituality, and Social Influence. Journal of Business and Management Review, 3(6), 386–398. https://doi.org/10.47153/jbmr36.3992022
  13. Guillard, V., Gaucel, S., Fornaciari, C., Angellier-Coussy, H., Buche, P., & Gontard, N. (2018). The Next Generation of Sustainable Food Packaging to Preserve Our Environment in a Circular Economy Context. Frontiers in Nutrition, 5. https://doi.org/10.3389/fnut.2018.00121
  14. Gutierrez, A. M. J., Chiu, A. S. F., & Seva, R. (2020). A Proposed Framework on the Affective Design of Eco-Product Labels. Sustainability, 12(8), 3234. https://doi.org/10.3390/su12083234
  15. Hair, J. F. J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
  16. Haws, K. L., Winterich, K. P., & Naylor, R. W. (2014). Seeing the world through GREEN?tinted glasses: Green consumption values and responses to environmentally friendly products. Journal of Consumer Psychology, 24(3), 336–354. https://doi.org/10.1016/j.jcps.2013.11.002
  17. Heller, M. C., Selke, S. E. M., & Keoleian, G. A. (2019). Mapping the Influence of Food Waste in Food Packaging Environmental Performance Assessments. Journal of Industrial Ecology, 23(2), 480–495. https://doi.org/10.1111/jiec.12743
  18. Hussain, S., & Huang, J. (2022). The impact of cultural values on green purchase intentions through ecological awareness and perceived consumer effectiveness: An empirical investigation. Frontiers in Environmental Science, 10. https://doi.org/10.3389/fenvs.2022.985200
  19. Jansson, J., Marell, A., & Nordlund, A. (2010). Green consumer behavior: determinants of curtailment and eco?innovation adoption. Journal of Consumer Marketing, 27(4), 358–370. https://doi.org/10.1108/07363761011052396
  20. Kementerian Perencanaan Pembangunan Nasional/BAPPENAS. (2021). Food Lost and Waste di Indonesia.
  21. Khare, A., & Varshneya, G. (2017). Antecedents to organic cotton clothing purchase behaviour: study on Indian youth. Journal of Fashion Marketing and Management: An International Journal, 21(1), 51–69. https://doi.org/10.1108/JFMM-03-2014-0021
  22. Kotler, P., Brady, K. L. K. M., Goodman, M., & Hansen, T. (2019). Marketing Management. In Soldering & Surface Mount Technology (4th Europe). Pearson Education Limited. https://doi.org/10.1108/ssmt.2001.21913cab.040
  23. Lestari, E. R., Putri, H. K., Anindita, C., & Laksmiari, M. B. (2020). PENGARUH GREEN PRODUCT (MINUMAN RAMAH LINGKUNGAN), GREEN ADVERTISING, DAN KEPEDULIAN LINGKUNGAN TERHADAP GREEN TRUST DAN IMPLIKASI TERHADAP MINAT BELI. Jurnal Teknologi Pertanian, 21(1), 1–10. https://doi.org/10.21776/ub.jtp.2020.021.01.1
  24. Li, C., Mirosa, M., & Bremer, P. (2020). Review of online food delivery platforms and their impacts on sustainability. Sustainability (Switzerland), 12(14), 1–17. https://doi.org/10.3390/su12145528
  25. Majid, N., & Hariyana, N. (2021). Cause-Related Marketing Sebagai Kampanye Solidaritas dan Dampaknya Pada Perilaku Konsumen di Masa Pandemi Covid-19. Jurnal Administrasi Bisnis, 10(1), 23–32. https://doi.org/10.14710/jab.v10i1.36364
  26. Marques, C., Silva, A. D., & Taveira, M. do C. (2018). Testing functional theory of life values with students living in residential care institutions. PSICOLOGIA, 32(1), 79–86. https://doi.org/10.17575/rpsicol.v32i1.1333
  27. Matschke, M. J., Brösel, G., & Matschke, X. (2010). Fundamentals of Functional Business Valuation. Journal of Business Valuation and Economic Loss Analysis, 5(1). https://doi.org/10.2202/1932-9156.1097
  28. McCarty, J. A., & Shrum, L. J. (2001). The Influence of Individualism, Collectivism, and Locus of Control on Environmental Beliefs and Behavior. Journal of Public Policy & Marketing, 20(1), 93–104. https://doi.org/10.1509/jppm.20.1.93.17291
  29. Nursakdah, N., Saufi, A., & Rinuastuti, B. H. (2021). ANALISIS PENGARUH SIKAP TERHADAP MINAT BELI ONLINE MELALUI DROPSHIPPER PADA MEDIA E-COMMERCE. JMM UNRAM - MASTER OF MANAGEMENT JOURNAL, 10(3), 175–185. https://doi.org/10.29303/jmm.v10i3.664
  30. Parker, H., Bhatti, W. A., Chwialkowska, A., & Marais, T. (2023). Factors influencing green purchases: An emerging market perspective. Sustainable Development, 31(2), 865–876. https://doi.org/10.1002/sd.2426
  31. Pauer, E., Wohner, B., Heinrich, V., & Tacker, M. (2019). Assessing the Environmental Sustainability of Food Packaging: An Extended Life Cycle Assessment including Packaging-Related Food Losses and Waste and Circularity Assessment. Sustainability, 11(3), 925. https://doi.org/10.3390/su11030925
  32. Raiden, A., & King, A. (2021). Social value, organisational learning, and the sustainable development goals in the built environment. Resources, Conservation and Recycling, 172, 105663. https://doi.org/10.1016/j.resconrec.2021.105663
  33. Retolaza, J. L., & San-Jose, L. (2022). Is It Possible to Monetarily Quantify the Emotional Value Transferred by Companies and Organizations? An Emotional Accounting Proposal. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.805920
  34. Ricci, E. C., Banterle, A., & Stranieri, S. (2018). Trust to Go Green: An Exploration of Consumer Intentions for Eco-friendly Convenience Food. Ecological Economics, 148, 54–65. https://doi.org/10.1016/j.ecolecon.2018.02.010
  35. Sanggramasari, S., Sanjaya, S., Rabasari, S., Karnita, I., & Prawira, M. F. A. (2023). Online Food Delivery in Tourism Destination: Factors Promoting Intentional Behaviour and eWOM. African Journal of Hospitality, Tourism and Leisure, 12(3), 1096–1110. https://doi.org/10.46222/ajhtl.19770720.419
  36. Tatael, M. V., Soegoto, A. S., & Poluan, J. G. (2022). Analisis Pengaruh Kualitas Produk dan Review Online Yang Di Mediasi Oleh Niat Beli Terhadap Kepuasan Konsumen Es Cream Aice (Studi Pada Konsumen Milenial di Manado). Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(2), 124. https://doi.org/10.35794/emba.v10i2.39531
  37. Vanapalli, K. R., Sharma, H. B., Ranjan, V. P., Samal, B., Bhattacharya, J., Dubey, B. K., & Goel, S. (2021). Challenges and strategies for effective plastic waste management during and post COVID-19 pandemic. Science of The Total Environment, 750, 141514. https://doi.org/10.1016/j.scitotenv.2020.141514
  38. Wang, O., & Somogyi, S. (2018). Consumer adoption of online food shopping in China. British Food Journal, 120(12), 2868–2884. https://doi.org/10.1108/BFJ-03-2018-0139
  39. Wantara, P., & Tambrin, M. (2021). HUBUNGAN STRUKTURAL KUALITAS LAYANAN, KUALITAS PRODUK, KEPUASAN PELANGGAN, DAN NIAT ULANG BERKUNJUNG KE PANTAI LONG MALANG DI SAMPANG. Distribusi - Journal of Management and Business, 9(2), 207–220. https://doi.org/10.29303/distribusi.v9i2.168
  40. Works, M. (2023). Food delivery platforms in Southeast Asia 2023.
  41. Wu, Y., & Islam, M. (2022, September). An Exploratory Eye-Tracking Study of Consumers’ Online Purchasing Behaviors of Sustainable Apparel Products. Breaking Boundaries. https://doi.org/10.31274/itaa.13473
  42. Xiao, Y. (2023). Emotional Value Care to Promote Emotional Communication Between Teachers and Students Under the New Era of Education Mode. Journal of Contemporary Educational Research, 7(1), 7–12. https://doi.org/10.26689/jcer.v7i1.4694
  43. Yong, Y. (2021). GRAB-EUROMONITOR REPORT: SOUTHEAST ASIA ONLINE FOOD DELIVERY SPEND TO HIT $28B IN 2025.
  44. Zhao, X., Cornish, K., & Vodovotz, Y. (2020). Narrowing the Gap for Bioplastic Use in Food Packaging: An Update. Environmental Science & Technology, 54(8), 4712–4732. https://doi.org/10.1021/acs.est.9b03755