Vol. 3 No. 1 (2025) | Journal of Consumer Studies and Applied Marketing

Femvertising Discourse: Empowering Women through Content Analysis in Du Anyam’s Instagram Marketing Campaign

Yohanes Michael Christanto, Lucia Nurbani Kartika

1-15

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Abstract Views: 419 times | Downloaded: 294 times | Published: 2025-06-20

DOI : https://doi.org/10.58229/jcsam.v3i1.277

Packaging Quality in the FMCG Supply Chain: A Case Study of Leaking Non-Dairy Creamer (NDC) Packages at Company XYZ

Vanessa Thomas, Nur Budi Mulyono

16-24

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Abstract Views: 207 times | Downloaded: 142 times | Published: 2025-06-20

DOI : https://doi.org/10.58229/jcsam.v3i1.283

Ghost Kitchens And The Digitalization Of Indonesia’s Urban Informal Economy

Eko Susanto, Vanessa Gaffar, Mega Fitriani Adiwarna Prawira

25-39

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Abstract Views: 301 times | Downloaded: 211 times | Published: 2025-06-20

DOI : https://doi.org/10.58229/jcsam.v3i1.295

How The Burger War Was Won: An Analysis Of 18 Years of Data on Customer Hamburger Preferences

Richard Divine, James Arthur Taelman

40-48

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Abstract Views: 299 times | Downloaded: 149 times | Published: 2025-06-20

DOI : https://doi.org/10.58229/jcsam.v3i1.288

Circular Economy Business Model for Sustainable Practices in The Smart Tourism Village

Wahyu Rafdinal, Lusianus Kusdibyo, Chandra Budhi Septyadi, I Gusti Ngurah Dwi Wiryawan

49-66

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Abstract Views: 212 times | Downloaded: 149 times | Published: 2025-06-20

DOI : https://doi.org/10.58229/jcsam.v3i1.313

Effect of Digital Strategic Partnerships on Financial Performance of Commercial Banks in Kenya

Okongo Fiona Achieng, Francis Mutegi Kabisani

67-79

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Abstract Views: 144 times | Downloaded: 113 times | Published: 2025-06-20

DOI : https://doi.org/10.58229/jcsam.v3i1.392

Optimizing Integrated Marketing Communication (IMC) In Building Patrakomala's Brand Awareness As A Creative Ecosystem of Bandung City

Lutfi Muhammad Yoga

80-91

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Abstract Views: 160 times | Downloaded: 86 times | Published: 2025-06-20

DOI : https://doi.org/10.58229/jcsam.v3i1.363

Optimal Capital Structure Analysis of PT Bluebird TBK

Sri Yuliani, Mandra Lazuardi Kitri

92-105

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Abstract Views: 184 times | Downloaded: 127 times | Published: 2025-06-20

DOI : https://doi.org/10.58229/jcsam.v3i1.387

Resolving the Willingness-to-Pay Paradox: A Pricing Justice Perspective on Destination Loyalty in Emerging Tourism Contexts

Eko Susanto, Ajayi Olubunmi Modupe

106-122

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Abstract Views: 9 times | Downloaded: 9 times | Published: 2025-06-20

DOI : https://doi.org/10.58229/jcsam.v3i1.462

Vol 3, No 1 (2025)

Articles