Vol. 2 No. 2 (2024) | Journal of Consumer Studies and Applied Marketing

Moderating Factors Affecting Brand Loyalty In Boycotts of Israel-Affiliated Brands

Anggi Nurdiani

94-113

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Abstract Views: 964 times | Downloaded: 476 times | Published: 2024-07-28

DOI : https://doi.org/10.58229/jcsam.v2i2.162

Exploring Customer Preference to Develop an Effective Customer Relationship Management Strategy: A Case Study of Comvee, an Adaptive-Clothing Brand

Frederika Amelia Trahutama

114-127

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Abstract Views: 278 times | Downloaded: 178 times | Published: 2024-07-28

DOI : https://doi.org/10.58229/jcsam.v2i2.201

Develop Social Media Strategy to Build Parent's Brand Awareness and Purchase Intention of Children's Educational Product Through Advertisement Approach: Study Case of Lab Buddy

Alisha Syakira Triawan

128-134

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Abstract Views: 225 times | Downloaded: 175 times | Published: 2024-07-29

DOI : https://doi.org/10.58229/jcsam.v2i2.230

Exploring Factors Influencing Parent's Purchase Intention Towards Mathematics Educational Comics

Tarisa Andika Putri Antoni

135-138

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Abstract Views: 205 times | Downloaded: 178 times | Published: 2024-07-29

DOI : https://doi.org/10.58229/jcsam.v2i2.231

Exploring Santoon's Customers' Preferences That Affect Their Purchase Decision For Buying Fashion Products

Amira Luthfiyya Wibowo

139-145

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Abstract Views: 308 times | Downloaded: 225 times | Published: 2024-08-11

DOI : https://doi.org/10.58229/jcsam.v2i2.247

Business Model Formulation For Yarn Store As Cultural Tourism: A Case Study of Mondu Crafts

Ameera Rahil Sahira Widodo, Evy Rachmawati Chaldun

146-155

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Abstract Views: 231 times | Downloaded: 192 times | Published: 2024-08-15

DOI : https://doi.org/10.58229/jcsam.v2i2.250

Redefining General Public Segment In Kustomfest: A Research On Visitor Motives In Attending A Kustom Kulture Festival

Muhammad Emir Alhafeez Wahyudi, Dina Dellyana

156-164

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Abstract Views: 181 times | Downloaded: 165 times | Published: 2024-08-15

DOI : https://doi.org/10.58229/jcsam.v2i2.216

Factors Affecting Customer's Purchase Decision of Makeup Products From Local Brands On TikTok Live Streams

Tyara Zeta Prameswari, Nurrani Kusumawati

165-177

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Abstract Views: 1104 times | Downloaded: 760 times | Published: 2024-08-16

DOI : https://doi.org/10.58229/jcsam.v2i2.253

The Pink Tax in Consumer Behavior for Personal Care Products

Adenia Naura Pramesti

178-190

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Abstract Views: 2882 times | Downloaded: 1548 times | Published: 2024-09-07

DOI : https://doi.org/10.58229/jcsam.v2i2.239

Vol 2, No 2 (2024)

Articles