Vol. 2 No. 2 (2024): (Article In Press)

Articles

• Moderating Factors Affecting Brand Loyalty In Boycotts of Israel-Affiliated Brands

  Anggi Nurdiani

  94-113

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• Exploring Customer Preference to Develop an Effective Customer Relationship Management Strategy A Case Study of Comvee, an Adaptive-Clothing Brand

  Frederika Amelia Trahutama

  114-127

  • PDF

• Develop Social Media Strategy to Build Parent's Brand Awareness and Purchase Intention of Children's Educational Product Through Advertisement Approach Study Case of Lab Buddy

  Alisha Syakira Triawan

  128-134

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• Exploring Factors Influencing Parent's Purchase Intention Towards Mathematics Educational Comics

  Tarisa Andika Putri Antoni

  135-138

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• Exploring Santoon's Customers' Preferences That Affect Their Purchase Decision For Buying Fashion Products

  Amira Luthfiyya Wibowo

  139-145

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• Business Model Formulation For Yarn Store As Cultural Tourism A Case Study of Mondu Crafts

  Ameera Rahil Sahira Widodo, Evy Rachmawati Chaldun

  146-155

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• Redefining General Public Segment In Kustomfest: A Research On Visitor Motives In Attending A Kustom Kulture Festival

  Muhammad Emir Alhafeez Wahyudi, Dina Dellyana

  156-164

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• Factors Affecting Customer's Purchase Decision of Makeup Products From Local Brands On TikTok Live Streams

  Tyara Zeta Prameswari, Nurrani Kusumawati

  165-177

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• The Pink Tax in Consumer Behavior for Personal Care Products

  Adenia Naura Pramesti

  178-190

  • PDF