Business Model Formulation For Yarn Store As Cultural Tourism
A Case Study of Mondu Crafts
DOI:
https://doi.org/10.58229/jcsam.v2i2.250Keywords:
Business Model Canvas, SWOT, PESTEL, Cultural Tourism, Yarn StoreAbstract
This study aims to develop a sustainable business model for the first physical store of Mondu Crafts, a yarn store targeting cultural tourism. Research objectives include analyzing market characteristics, identifying factors affecting the business, and designing a suitable strategy. A mixed-method approach was used, employing questionnaires and interviews, analyzed through descriptive and cross-tabulation methods. Key findings indicate strong interest in Mondu Crafts, especially among females aged 17-35. High-income groups face time constraints, while lower-income groups face budget limitations. Strategies such as offering free, short trial workshops are recommended. Results highlight the trend for one-stop shops, integrating sightseeing, food, activities, and souvenirs. Long-term sustainability suggestions include integrating AI-based language translation services and eco-friendly initiatives. Establishing Mondu Crafts Cafe & Store in Bandung is both market-viable and financially feasible, with potential expansion to Bali for a broader reach. The study provides practical insights for developing a robust Business Model Canvas for a creative economy as a cultural tourism.
References
Amalia, Izzhati, D. N., & Mayasari, D. A. (2020). Pelatihan Pembuatan Produk Ekonomi Kreatif Kriya Tekstil dengan Teknik Shibori kepada Ibu-ibu Dawis Cempaka. Abdimasku, 3(2), 11–17.
Badan Pusat Statistik. (2023). Statistik kunjungan wisatawan mancanegara 2022. BPS. Retrieved from https://www.bps.go.id/id/publication/2023/05/12/4dcc6b622ae0c4e7ea6a61e8/statistik-kunjungan-wisatawan-mancanegara-2022.html
Bappenas. (2023). Indonesia Emas 2045: Menatap Masa Depan Bangsa. Retrieved from https://www.bappenas.go.id/id/indonesia-emas-2045-menatap-masa-depan-bangsa
Hubeis, M., Najib, M., Widyastuti, H., & Wijaya, N. H. (2013). Strategi Produksi Pangan Organik Bernilai Tambah Tinggi yang Berbasis Petani (A Strategy of Organic Vegetable Production With a Farmer-Based Premium Price). Jurnal Ilmu Pertanian Indonesia (JIPI), 18(3), 194–199.
Krishnaraj, G., Elagovan, N., & Prakash, C. (2022). Factors influencing consumer purchasing behaviour towards the purchase of palm leaf craft. Journal of Natural Fibers, 19(3), 1-11. https://doi.org/10.1080/15440478.2022.2029664
Matovic, I. M. (2020). PESTEL Analysis of External Environment as a Success Factor of Startup Business. Pandemics and Their Impact on Society.
Mayasari, D., & Rahardjo, S. (2018). Peranan Aspek Ekonomis Pariwisata Kota Bogor Terhadap Pendapatan Asli Daerah. National Conference of Creative Industry: Sustainable Tourism Industry for Economic Development, 31–48. https://doi.org/10.30813/ncci.v0i0.1196
Popelka, C. A., & Littrell, M. A. (1991). Influence of tourism on handcraft evolution. Annals of Tourism Research, 18(3), 392–413. https://doi.org/10.1016/0160-7383(91)90048-G
PwC. (2021, April). PUPR accelerates Kertajati toll road access. PwC Indonesia. Retrieved from
Suparno, O. (2020). Potensi Dan Masa Depan Serat Alam Indonesia Sebagai Bahan Baku Aneka Industri. Jurnal Teknologi Industri Pertanian, 30(2), 221–227. https://doi.org/10.24961/j.tek.ind.pert.2020.30.2.221
Terzić, A., Petrevska, B. and Demirović Bajrami, D. (2022), "Personalities shaping travel behaviours: post-COVID scenario", Journal of Tourism Futures, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JTF-02-2022-0043
United Nations. (2024). Sustainable Development Goals. United Nations. Retrieved from https://sdgs.un.org/goals
