Vol. 1 No. 2 (2023) | Journal of Consumer Studies and Applied Marketing

Influential Cosmetic Packaging Attributes Toward Customer Purchase Intention

Maurel Sara Hasibuan, Shimaditya Nuraeni

81-91

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Abstract Views: 2300 times | Downloaded: 1395 times | Published: 2023-07-16

DOI : https://doi.org/10.58229/jcsam.v1i2.80

Evaluating the Effectiveness of Sports Sponsorship from Banking and Financial Services, Case Study: Badminton

Afifah Khoirunnisah Pandandini

92-108

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Abstract Views: 717 times | Downloaded: 537 times | Published: 2023-07-16

DOI : https://doi.org/10.58229/jcsam.v1i2.81

Factors Influencing Identification as a Fan and Consumerism towards The Virtual K-Pop Group MAVE:

Valencia Hoesan, Shimaditya Nuraeni

109-116

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Abstract Views: 1489 times | Downloaded: 1105 times | Published: 2023-07-17

DOI : https://doi.org/10.58229/jcsam.v1i2.72

Developing Effective Marketing Strategies for Herviolet After COVID-19 Pandemic: A Case Study of Herviolet

Rio Dzaki Soempeno, Fitri Aprilianty

117-123

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Abstract Views: 214 times | Downloaded: 268 times | Published: 2023-07-18

DOI : https://doi.org/10.58229/jcsam.v1i2.70

The Role of Social Media Benefits in Affecting Purchase Intention to Reserve a Liveaboard Phinisi Trip in Labuan Bajo

Raiza Rizkiyana

124-130

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Abstract Views: 251 times | Downloaded: 255 times | Published: 2023-07-26

DOI : https://doi.org/10.58229/jcsam.v1i2.96

The Business Plan of Beauty Brand XYZ: Moisturizer Product

Nazifa Farzanah, Annisa Rahmani Qastharin

131-136

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Abstract Views: 1244 times | Downloaded: 1131 times | Published: 2023-07-26

DOI : https://doi.org/10.58229/jcsam.v1i2.88

The Impact of Product Description, Product Photo, Rating, and Review on Purchase Intention in E-commerce

Muhammad Ghiffary Mokobombang, Nurrani Kusumawati

137-147

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Abstract Views: 2303 times | Downloaded: 1054 times | Published: 2023-07-26

DOI : https://doi.org/10.58229/jcsam.v1i2.100

The Effect of Overpackaging Solutions in E-Commerce Towards Consumer Preference

Abigail Soedibyo, Nurrani Kusumawati

148-156

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Abstract Views: 586 times | Downloaded: 405 times | Published: 2023-07-28

DOI : https://doi.org/10.58229/jcsam.v1i2.89

Investigating the Determinants of Green Loyalty: Understanding Factors Influencing Customer Commitment to Sustainable Brands in Indonesia

Journey Firdausy Arasyi, Nurrani Kusumawati

157-165

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Abstract Views: 825 times | Downloaded: 705 times | Published: 2023-08-13

DOI : https://doi.org/10.58229/jcsam.v1i2.105

Vol 1, No 2 (2023)

Articles