Vol. 1 No. 1 (2023) | Journal of Consumer Studies and Applied Marketing

The Influence Of K-Pop Artists As Brand Ambassadors On Affecting Purchasing Decisions And Brand Loyalty (A Study of Skincare Products in Indonesia Consumers In Indonesia)

Bonita Pardede, Atik Aprianingsih

1-10

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Abstract Views: 812 times | Downloaded: 928 times | Published: 2023-07-13

DOI : https://doi.org/10.58229/jcsam.v1i1.35

Developing Marketing Strategy for Used Car Business Post Pandemic: Case Study of Mobil88 Semarang

Vincent Kwan, Fitri Aprilianty

11-20

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Abstract Views: 494 times | Downloaded: 399 times | Published: 2023-07-13

DOI : https://doi.org/10.58229/jcsam.v1i1.42

The Effects Of Fan Activity And Views On Purchase Decision In The Genshin Impact Fanwork Market: a Literature Synthesis

Gabriella Callista Firsty Nathania, Fitri Aprilianty

21-27

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Abstract Views: 1264 times | Downloaded: 1003 times | Published: 2023-07-13

DOI : https://doi.org/10.58229/jcsam.v1i1.45

The Implementation of the Trial Strategy in Driving Purchase Intention on Youtube Premium

Yusuf Afif Ramadhan, Prawira Fajarindra Belgiawan

28-36

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Abstract Views: 897 times | Downloaded: 825 times | Published: 2023-07-13

DOI : https://doi.org/10.58229/jcsam.v1i1.46

The Effect of Financial Contents on Social Media Towards Financial Literacy on Generation Z in Sumatra and Java

Agnes Enya Angelica, Tuntun Salamatun Zen, Eneng Nur Hasanah

37-45

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Abstract Views: 1986 times | Downloaded: 1216 times | Published: 2023-07-13

DOI : https://doi.org/10.58229/jcsam.v1i1.47

The Impact of Mobile Service Quality, Perceived Value, Perceived Usefulness, Perceived Ease of Use, Customer Satisfaction Towards Continuance Intention to Use MyTelkomsel App

Talitha Radhiyya Azzahra, Nurrani Kusumawati

46-60

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Abstract Views: 1996 times | Downloaded: 1460 times | Published: 2023-07-14

DOI : https://doi.org/10.58229/jcsam.v1i1.74

The Influence of QRIS Payment Customer Satisfaction Towards Customer Loyalty And Continuity

Puti Shalia Nadinta, Nurrani Kusumawati

61-66

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Abstract Views: 1185 times | Downloaded: 936 times | Published: 2023-07-14

DOI : https://doi.org/10.58229/jcsam.v1i1.52

The Determinants Factors of Islamic Financial Inclusion in West Java: A Comparison Between Generation Z and Millennials

Amarila Indi Haryadi

67-73

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Abstract Views: 311 times | Downloaded: 316 times | Published: 2023-07-15

DOI : https://doi.org/10.58229/jcsam.v1i1.75

The Impact of Mixue's Halal Announcement on Company's Brand Reputation: a Naive Bayes Sentiment Analysis Approach

Gilbert Tandiawan, Meditya Wasesa

74-80

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Abstract Views: 448 times | Downloaded: 354 times | Published: 2023-07-15

DOI : https://doi.org/10.58229/jcsam.v1i1.77

Vol 1, No 1 (2023)

Articles