Vol. 2 No. 1 (2024)

Articles

• The Influence of Customers' Trust To Permission E-mail Marketing Acceptance And Purchase Intention of Online Paid Course

  Salwa Qotrunnada, Fitri Aprilianty

  1-10

  • PDF

• Self-Efficacy of Live Streaming Hosts Influenced By Mindset

  Detri Sefianmi; Rina Sari, Rika Mustika

  11-18

  • PDF

• Transforming Arid and Semi-Arid Areas to be Food Secure: The Role of Small-Scale Irrigation Projects

  Benedict Mutinda Kimwaki

  19-27

  • PDF

• Green Online Food Delivery In Tourist Destinations: Analysis of Tourists' Value on Attitude And Purchase Intentions

  Aura Bulan Andhara Prawira, Elvia Giovanni, Mega Fitriani Adiwarna Prawira, Siti Yulia Irani Nugraha, Sri Utari Widyastuti

  28-39

  • PDF

• Miwiti Creative Space Semarang: Modern Business With Fundraising Capital (Crowdfunding)

  Joseph Aldo Irawan, Imang Dapit Pamungkas, Novi Khotimah, Samsiah, Adinda Agustian, Ananta Budhi Danurdara, Sukmadi, Haryadi Darmawan, Dian Indriana Hapsari

  40-46

  • PDF

• The Fundamental Role of Brand Experience in Building Brand Loyalty Behind The Everlasting Success of Taylor Swift

  Betari Ayuning Gitafitri, Nurrani Kusumawati

  47-56

  • PDF

• The Influence of Visual Attributes in Packaging Design on Generation Z's Dessert Snack Purchasing Decision

  Azka Belliza, Nurrani Kusumawati

  57-74

  • PDF

• The Influence of Product Quality and Product Attributes on Purchase Intention of Powdered Breast Milk Service Mediated by Belief Systems

  Muhammad Razan, Shimaditya Nuraeni

  75-85

  • PDF

• Marketing Communication Strategy on Instagram of Asa Cerra's Probiotic Drink

  Evinka Aisha Maulana, Amilia Wulansari

  86-93

  • PDF