Vol. 1 No. 2 (2023)

Articles

• Influential Cosmetic Packaging Attributes Toward Customer Purchase Intention

  Maurel Sara Hasibuan, Shimaditya Nuraeni

  81-91

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• Evaluating the Effectiveness of Sports Sponsorship from Banking and Financial Services, Case Study: Badminton

  Afifah Khoirunnisah Pandandini

  92-108

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• Factors Influencing Identification as a Fan and Consumerism towards The Virtual K-Pop Group MAVE:

  Valencia Hoesan, Shimaditya Nuraeni

  109-116

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• Developing Effective Marketing Strategies for Herviolet After COVID-19 Pandemic: A Case Study of Herviolet

  Rio Dzaki Soempeno, Fitri Aprilianty

  117-123

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• The Role of Social Media Benefits in Affecting Purchase Intention to Reserve a Liveaboard Phinisi Trip in Labuan Bajo

  Raiza Rizkiyana

  124-130

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• The Business Plan of Beauty Brand XYZ: Moisturizer Product

  Nazifa Farzanah, Annisa Rahmani Qastharin

  131-136

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• The Impact of Product Description, Product Photo, Rating, and Review on Purchase Intention in E-commerce

  Muhammad Ghiffary Mokobombang, Nurrani Kusumawati

  137-147

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• The Effect of Overpackaging Solutions in E-Commerce Towards Consumer Preference

  Abigail Soedibyo, Nurrani Kusumawati

  148-156

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• Investigating the Determinants of Green Loyalty: Understanding Factors Influencing Customer Commitment to Sustainable Brands in Indonesia

  Journey Firdausy Arasyi, Nurrani Kusumawati

  157-165

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