Vol. 1 No. 1 (2023)

Articles

• The Influence Of K-Pop Artists As Brand Ambassadors On Affecting Purchasing Decisions And Brand Loyalty (A Study of Skincare Products in Indonesia Consumers In Indonesia)

  Bonita Pardede, Atik Aprianingsih

  1-10

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• Developing Marketing Strategy for Used Car Business Post Pandemic Case Study of Mobil88 Semarang

  Vincent Kwan, Fitri Aprilianty

  11-20

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• The Effects Of Fan Activity And Views On Purchase Decision In The Genshin Impact Fanwork Market: a Literature Synthesis

  Gabriella Callista Firsty Nathania, Fitri Aprilianty

  21-27

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• The Implementation of the Trial Strategy in Driving Purchase Intention on Youtube Premium

  Yusuf Afif Ramadhan, Prawira Fajarindra Belgiawan

  28-36

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• The Effect of Financial Contents on Social Media Towards Financial Literacy on Generation Z in Sumatra and Java

  Agnes Enya Angelica, Tuntun Salamatun Zen, Eneng Nur Hasanah

  37-45

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• The Impact of Mobile Service Quality, Perceived Value, Perceived Usefulness, Perceived Ease of Use, Customer Satisfaction Towards Continuance Intention to Use MyTelkomsel App

  Talitha Radhiyya Azzahra, Nurrani Kusumawati

  46-60

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• The Influence of QRIS Payment Customer Satisfaction Towards Customer Loyalty And Continuity

  Puti Shalia Nadinta, Nurrani Kusumawati

  61-66

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• The Determinants Factors of Islamic Financial Inclusion in West Java: A Comparison Between Generation Z and Millennials

  Amarila Indi Haryadi

  67-73

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• The Impact of Mixue's Halal Announcement on Company's Brand Reputation: a Naive Bayes Sentiment Analysis Approach

  Gilbert Tandiawan, Meditya Wasesa

  74-80

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