Rachmanda Putri, M., A. Aprianingsih, J. A. Imran, and R. R. Aminuddin. “Does Pop Culture Trend Drives Brand Awareness on Purchase Intention? A Case Study of the Squid Game Movie Series on Dalgona Candy”. Journal Integration of Management Studies, vol. 1, no. 1, July 2023, pp. 31-40, doi:10.58229/jims.v1i1.16.