IRFANI, R. Market Segmentation, Targeting, And Positioning Strategy For An Innovative Sustainable Product: A Case Study Of Poreblock By Reservoair. Journal Integration of Management Studies, [S. l.], v. 4, n. 1, p. 95–105, 2026. DOI: 10.58229/jims.v4i1.456. Disponível em: https://jurnal.integrasisainsmedia.co.id/index.php/JIMS/article/view/456. Acesso em: 27 apr. 2026.