RACHMANDA PUTRI, M.; APRIANINGSIH, A.; IMRAN, J. A.; AMINUDDIN, R. R. Does Pop Culture Trend Drives Brand Awareness on Purchase Intention? A Case Study of the Squid Game Movie Series on Dalgona Candy. Journal Integration of Management Studies, [S. l.], v. 1, n. 1, p. 31–40, 2023. DOI: 10.58229/jims.v1i1.16. Disponível em: https://jurnal.integrasisainsmedia.co.id/index.php/JIMS/article/view/16. Acesso em: 5 jan. 2025.