[1]
Rachmanda Putri, M., Aprianingsih, A., Imran, J.A. and Aminuddin, R.R. 2023. Does Pop Culture Trend Drives Brand Awareness on Purchase Intention? A Case Study of the Squid Game Movie Series on Dalgona Candy. Journal Integration of Management Studies. 1, 1 (Jul. 2023), 31–40. DOI:https://doi.org/10.58229/jims.v1i1.16.