Isyanto, P., S. Y. Yosepha, and I. Arina. “A Strategic Framework for Business Model Pivot and Value Co-Creation: Evidence from Traditional Travel Agencies in Indonesia”. Journal of Tourism, Hospitality and Travel Management, vol. 4, no. 1, May 2026, pp. 85-102, doi:10.58229/jthtm.v4i1.479.