Journal Integration of Social Studies and Business Development

Designing Business Model Innovation for Sekolah Juara's Social Enterprise Sustainability

Atha Duzan Janitra — 2026-01-30

Indonesia's expansion of the 13-year compulsory education program has fundamentally altered the national educational landscape, reinforcing the state's role as the primary provider of basic education. This structural shift has presented unintended existential challenges for philanthropic schools like Sekolah Juara, which historically relied on donor funding to serve underprivileged communities. As public perception increasingly views education as a state responsibility, donor support has declined, leaving the organization at a strategic crossroads: facing rising financial constraints while operating a legacy donation-dependent model in an increasingly competitive environment. This study investigates how philanthropic schools can redesign their business models to achieve long-term financial sustainability without compromising their social missions. Employing a qualitative case study approach, the research draws on in-depth interviews, document analysis, and literature review to capture the strategic adaptations required in a post-donor context. The findings propose a Business Model Innovation (BMI) framework driven by four strategic imperatives: (1) the institutionalization of teaching quality, (2) excellence-based market positioning, (3) the development of quality-aligned revenue streams, and (4) the cultivation of a sustainable investment ecosystem. Theoretically, this study extends the BMI literature by highlighting the "capability-led" transformation required for educational social enterprises. Managerially, it offers a structured strategic pathway for non-profit leaders navigating the complex transition from donor dependency to organizational resilience.

A Proposed Framework for Sharia-Compliant Cross-Border Transactions Using Blockchain and Smart Contracts in Indonesia

Iqbal Arsyad — 2026-06-20

This study aims to develop a hybrid Sharia governance framework for blockchain-enabled cross-border Islamic financial transactions in Indonesia. Specifically, the study seeks to address persistent operational inefficiencies, compliance ambiguities, and governance challenges associated with conventional cross-border Islamic finance by integrating blockchain technology, smart contracts, and institutional Sharia oversight. This study adopts a conceptual research design underpinned by a pragmatist research philosophy and an abductive research approach. The proposed framework was developed through a systematic synthesis of secondary data from peer-reviewed academic literature, regulatory documents, industry reports, and technical documentation on Islamic finance, blockchain technology, smart contracts, and financial regulation. A thematic analysis was employed to identify key challenges, governance requirements, and technological capabilities relevant to blockchain-enabled Islamic finance. The findings suggest that blockchain technology can substantially improve the efficiency, transparency, and security of cross-border Islamic financial transactions by reducing intermediaries, automating contractual execution, and creating immutable transaction records. However, the study also reveals that technological automation alone is insufficient to ensure continuous Sharia compliance because smart contracts cannot fully accommodate jurisprudential interpretation and contextual judgement. Consequently, the study proposes a Hybrid Sharia Governance Model integrating on-chain automation with off-chain oversight involving Sharia scholars, technical auditors, legal experts, and regulatory authorities. The framework further operationalizes a cross-border Mudarabah smart contract workflow tailored to Indonesia's legal and institutional environment. This study contributes to the emerging Islamic FinTech literature by proposing one of the first context-specific governance frameworks integrating technological, regulatory, and Sharia dimensions within a single operational architecture for Indonesia. The study further advances the hybrid governance perspective by demonstrating that technological trust and institutional trust should function as complementary mechanisms in blockchain-based Islamic finance.

From 'Likes' to Hikes: A Systematic Review of Social Media's Impact on Consumer Decision-Making in Adventure Tourism

Mega Fitriani Adiwarna Prawira — 2026-06-20

The digital transformation of outdoor recreation has fundamentally reshaped consumer decision-making, shifting destination selection from traditional marketing communications toward real-time, social media-driven interactions. This systematic literature review (SLR) investigates the influence of social media and user-generated content (UGC) on destination choice, risk perception, psychological restoration, and management strategies in adventure tourism. Following PRISMA guidelines, 52 peer-reviewed journal articles retrieved from the Scopus database were systematically analyzed using thematic synthesis and bibliometric mapping. The findings reveal three interrelated themes. First, social media reconfigures destination choice by prioritizing visually appealing and shareable experiences, often encouraging visitors to value content creation over traditional adventure attributes. Second, UGC plays a dual role, amplifying risk through aestheticized representations of hazardous environments and supporting risk mitigation through peer-generated safety information and electronic word-of-mouth (e-WOM). Third, outdoor recreationists continuously negotiate the tension between seeking psychological restoration and maintaining digital social validation, highlighting the emergence of hybrid management approaches that integrate digital communication with protected area governance. Building on these findings, this review proposes an integrated conceptual framework that explains how social media shapes consumer decision-making while providing practical guidance for destination managers seeking to balance visitor engagement, safety, and the restorative value of nature. The study contributes to the growing literature on digitally mediated tourism by synthesizing fragmented evidence into a comprehensive framework for understanding social media's role in contemporary adventure tourism.

Smart Tourism Technologies for Destination Resilience: A Systematic Literature Review

Eko Susanto — 2026-06-20

In the post-pandemic era, tourism governance is shifting from reactive recovery to adaptive resilience. This study explores how Smart Tourism Technologies (STT) contribute to multidimensional destination resilience—economic, socio-cultural, and environmental. Using the PRISMA 2020 protocol, 28 empirical articles (2020–2025) from Scopus were systematically reviewed. To capture the intersection of rapid digital adoption and high crisis vulnerability, the review focused on empirical studies conducted in Asian destinations. Thematic analysis reveals a transition from short-term crisis response (2020–2021) to long-term systemic adaptation (2024–2025). STT supports resilience through three mechanisms: (1) Predictive Intelligence (AI and genetic algorithms) to optimize infrastructure; (2) Operational Agility (IoT and Blockchain) to enhance adaptability; and (3) Psychological Connectivity (service robotics and digital heritage) to rebuild trust. This study proposes the Smart-Resilient Destination Framework (SRDF), framing resilience as an interaction between algorithmic cognition and digital empathy. It introduces the concept of algorithmic antifragility, defined as the capability of smart destinations to continuously learn from crises, improve predictive capacity, and strengthen adaptive performance through data-driven feedback and intelligent system evolution.

Direct-Action Paradox in Higher Education

Megha Sakova — 2026-06-20

The rapid integration of generative technologies in the Global South necessitates a reassessment of how higher education institutions foster graduate readiness for the digital economy. This study examines the structural synergy between the utilization of Artificial Intelligence (AI) and e-learning ecosystems in developing technopreneurship competency among management students in Indonesia. Using a multi-path structural equation modeling (SEM-PLS) approach, data were collected from 168 senior-level undergraduate students to test 12 hypotheses encompassing technological, cognitive, and contextual factors. The results reveal that AI utilization serves as the undisputed primary engine for competency acquisition, exerting a transformative influence that far outweighs traditional e-learning infrastructure. A distinctive "Direct-Action Paradox" was identified, in which AI directly drives competency, bypassing traditional psychological mediators such as digital self-efficacy and formalized intention. This finding suggests that the immediate utility and accessibility of generative AI may redistribute aspects of cognitive agency from individuals to intelligent technological systems, enabling competency development through direct task execution rather than sequential psychological processes. Conversely, e-learning systems were found to be effective primarily as structural facilitators that sharpen entrepreneurial alertness. Furthermore, Importance-Performance Map Analysis (IPMA) identifies AI performance as a high-priority area for institutional reform, suggesting a strategic pivot from maintaining basic digital platforms toward deep-tier AI integration. However, the findings also highlight the importance of balancing AI adoption with critical and reflective learning practices to mitigate the risk of excessive technological dependency. These findings provide a robust framework for university administrators seeking to balance global technological trends with local ethical grounding in the pursuit of resilient technopreneurial graduates.

Strategic Agility, Employee Resilience, and Self-Efficacy as Micro Foundation of Product Development Performance

Rizal Jefrisani — 2026-06-20

The global telecommunications industry is experiencing structural revenue stagnation, with a projected CAGR of only 2.9% through 2028, forcing operators to pursue strategic transformation through Fixed Mobile Convergence (FMC). Nevertheless, scholarly understanding of how organizational strategic agility translates into FMC product development performance (PDP) through individual-level microfoundations, particularly employee resilience and self-efficacy, remains limited in post-merger environments. To address this gap, this study investigates the relationships among organizational strategic agility (OSA), employee resilience, self-efficacy, and FMC Product Development Performance (PDP) within the context of the 2023 merger between Telco Company's fixed broadband and mobile business units, one of the largest FMC integration initiatives in Indonesia's telecommunications industry. This study employed a quantitative cross-sectional design using purposive sampling, involving 170 employees directly engaged in FMC operations across the Marketing, IT, and Planning & Transformation Directorates (100 transferred employees from the Holding company and 70 existing Telco Company employees). Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that OSA has a positive and significant direct effect on FMC PDP (β = 0.274, p < 0.001). In addition, employee resilience (indirect β = 0.092, p = 0.001) and self-efficacy (indirect β = 0.071, p = 0.011) partially mediate the relationship between OSA and PDP. Collectively, these variables explain 43.2% of the variance in FMC PDP (R² = 0.432). Furthermore, the findings reveal a dual-culture workforce pattern, in which transferred employees demonstrate higher resilience (M = 3.63) while existing employees exhibit higher self-efficacy (M = 3.54). This complementary psychological capability profile provides actionable insights for post-merger human capital integration and workforce development strategies. By extending the Dynamic Capabilities View and Psychological Capital perspectives into an FMC post-merger context, this study contributes a microfoundational explanation of how organizational agility is transformed into product development performance during large-scale telecommunications convergence initiatives.

Developing Business Performance Improvement Strategies in Religious Family Food Service: An Integrated SWOT–TOWS Approach

Fahmy Sabiel Noerfiqhy — 2026-07-30

Improving business performance has become increasingly challenging for established service firms operating in highly competitive and digitally mediated markets. This study explores how business performance improvement strategies can be formulated in the context of religious family food services, where operational excellence, trust, and customer experience jointly influence competitive advantage. A qualitative single-case study design was employed involving six purposively selected informants representing key organizational functions and the industry. Data were collected through semi-structured interviews, company documents, secondary data, and a management focus group discussion. Internal organizational conditions were analyzed using the Resource-Based View, while external pressures were examined through PESTEL and Porter's Five Forces. The findings were integrated into a SWOT analysis, translated into strategic alternatives using the TOWS matrix, and prioritized through management scoring. The study identifies valuable organizational resources, including brand reputation, operational experience, halal and legal compliance, service quality, and customer trust. However, these strengths are constrained by coordination gaps, uneven operational support, underutilized assets, limited capability development, and ineffective value communication. Twelve strategic alternatives were generated, with three implementation priorities emerging: strengthening response speed and lead management, integrating the digital customer journey, and enhancing marketing communication targeting young Muslim families. The findings demonstrate that sustainable business performance in religious family food services depends not only on organizational resources but also on the firm's ability to integrate digital capabilities, stakeholder trust, and customer experience into a coherent strategic framework. The study contributes to strategic management literature by illustrating how integrated SWOT–TOWS analysis can support evidence-based strategy formulation in trust-intensive service industries.

Understanding How Brand Awareness Develops in Business-to-Business Medical Device Markets: Evidence from Indonesian Cathlab Hospitals

Danan Jaya — 2026-07-30

Brand awareness has traditionally been examined from a business-to-consumer perspective, whereas its development within business-to-business (B2B) healthcare markets remains insufficiently understood. This study explores how brand awareness develops in the Indonesian medical device industry by examining the experiences of key stakeholders involved in cardiovascular medical device procurement and utilization across Cathlab hospitals. A qualitative case study approach was employed, involving semi-structured interviews with 15 participants comprising interventional cardiologists, Cathlab nurses, and hospital procurement officers. Data were analysed using reflexive thematic analysis to identify the organizational and market mechanisms shaping supplier awareness. The findings indicate that brand awareness is not primarily driven by promotional activities but develops through continuous stakeholder engagement, clinical experience, organizational trust, and repeated professional interactions. External market conditions—including healthcare market expansion, competitive rivalry, hospital heterogeneity, and substitute products—create the context within which supplier awareness evolves, while internal organizational capabilities such as technical expertise, distributor competence, product education, and relationship management reinforce supplier visibility. The study further demonstrates that physicians, nurses, and procurement personnel contribute complementary perspectives that collectively shape organizational recognition and supplier consideration. These findings extend existing B2B branding literature by conceptualizing brand awareness as a dynamic organizational process emerging from the interaction between organizational capabilities, stakeholder engagement, and competitive market conditions. Practically, the study suggests that medical device companies should prioritize long-term professional relationships and capability development over conventional promotional approaches to strengthen sustainable brand awareness in healthcare markets.