KURNIAWAN, A.; PUTRO, U. S. Assessing Customer Satisfaction at XYZ Bank: A SERVQUAL-AHP Approach to Improve Service Quality. Journal Integration of Management Studies, [S. l.], v. 3, n. 2, p. 283–293, 2025. DOI: 10.58229/jims.v3i2.354. Disponível em: https://jurnal.integrasisainsmedia.co.id/JIMS/article/view/354. Acesso em: 13 sep. 2026.