Mira, G.K., Ngugi, K. and Nyang’au, S. 2024. Insurance Product Innovation as an Entrepreneurial Innovation and Its Role In The Performance of Insurance Brokerage Firms in Kenya. Journal Integration of Management Studies. 2, 2 (Aug. 2024), 230–239. DOI:https://doi.org/10.58229/jims.v2i2.257.