RUPITA, R. From Transactions to Subscriptions: Customer Adoption, Organizational Readiness, and Business Model Innovation in an Emerging-Market Pet Retailer. Journal of Consumer Studies and Applied Marketing, [S. l.], v. 4, n. 1, p. 39–59, 2026. DOI: 10.58229/jcsam.v4i1.500. Disponível em: https://jurnal.integrasisainsmedia.co.id/JCSAM/article/view/500. Acesso em: 21 oct. 2026.